SEO Audit and Customer Persona
These are basic services which almost every project will benefit from, as it uncovers the real issues and needs of a website and guides the copywriting process to speak directly to your audience.
Both the SEO Audit and Customer Persona projects are two separate services and are explained separately below.
Hence the title, First Steps…
SEO Site Audit
This is a Basic Site Audit where you receive a snapshot of your webpage. You’ll discover what is working and where there is room for improvement.
You’ll discover the behind-the-scenes items that help people who are searching discover your website when doing an internet search. Items such as:
- Page Titles / Header Tags
- Meta tags
- Keyword & Keyword phrases
- Alt Image tags
- Content & SEO relevancy
Next, we take a brief look at content and the on-page SEO. Then, Internal links, backlinks, and broken links. How many pages are on your website?
We also like to see your website analytics if you have that setup, as that can give us the big picture view of what is going on with your site, where traffic is coming from, how many pages do searchers look at, and how long do they stay on your site and so much more.
What You Get
A Word document or PDF with details of your site audit, with recommendations of how to fix each item and even what is working well.
Timeline: Same Day / or within 24 hours weekdays
Get Started Today with a Site Audit
It’s like a Physical Exam for Your Website!
Create a Customer Persona | Avatar
This exercise will give you instant clarity on who you are selling to, why they will buy from you, and where you can find them.
Ask yourself these questions…
- Who are your members, guests, or customers?
- Can you find more of them?
- Do you assume you know who your ideal member, guest, or customer is?
- Or do you know for sure?
- Could that assumption or knowing make a difference?
- Where can you find your ideal people?
- Does your advertising shoot in the dark or is it targeted?
Some pretty tough questions. I’ll tell you the truth, some years ago I had a retail store with a good online presence, but I couldn’t answer all those questions. But for another business I had, I learned how to figure them out and it made a world of difference in marketing and web content.
How This Works
We schedule a meeting with you and someone in your organization who has direct contact with customer care. This may take from 60 to 90 minutes.
In the end, you will have a powerful tool to use in creating all your content, online, offline, and even in-person events.
This will save you both time and money in the long run.
What You Get
You will get what we call our Customer Persona Canvas. Which will detail things like personal traits, goals & challenges and even where they hang out and what types of publications they read.
Demographics has been the longtime standard in knowing your customers for marketing purposes. Today with all the tools and data available, it’s imperative to have a customer persona, or depending on your business, you may have more than one type of customer persona.
Allow us to help you discover exactly who
your ideal Customer Persona is!
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First Steps – SEO Site Audit & Customer Persona
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